RACHEL C.
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JOB RECRUITMENT
Recruitment for positions in the hotel is always an ongoing effort in order to attract potential talent. As previous collaterals that were used for advertisement lacked a personal approach, it was important to showcase staff who worked at the hotel. With the permission of enthusiastic staff, I captured photos and designed collaterals that were used across print and digital platforms (social media).
ANNIVERSARY & JOINT CELEBRATION
To celebrate the hotel's anniversary as well as Hari Raya Aidilfitri, a joint celebration was held at our canteen where staff could enjoy delicious food specially prepared for this occasion. To bring attention to the event, we advertised through our digital platforms with EDMs. We also beautified the event area with a 2M x 1M banner where I photoshopped an image of the hotel that was taken by a colleague in 2020 and added fireworks to make the image feel more celebratory.
HOTEL BRAND FILM
The brand film is a campaign done by the hotel not only as a form of advertisement to attract customers, but was also used as material to disseminate values they wished staff would embody as they served hotel guests. The main imagery of the hummingbird and peony were created by a talented team led by Dave Meyers and was disseminated by Corporate HQ. To advertise the branches' event, I further added elements to the collaterals in order to attract attendance, as well as to inform staff on the various activities that would be happening that day.
ELECTRONIC DIRECT MAILERS
Done for various Learning & Development, Staff Outreach and Staff Benefits initiatives.
