RACHEL C.
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FACEBOOK @ WORK
An internal project to brand our department's Facebook @ Work page. In a team of three, we settled on the theme of construction work to represent our department's focus, which is to drive improvement culture in the organization by empowering staff to execute projects when problems arise. I designed the look and feel of brand, as well as crafted marketing collaterals in the form of EDMs and header banners for the various pages.
COLLABORATION³
An ongoing quarterly event hosted in conjunction between two departments. Collaboration³'s objective is to create a platform for projects that were brought to a standstill due to various challenges/road blocks faced by their project owners. The event encourages "Sustain, Spread, Seed" culture, by helping to push the project to completion through participant input or contributions. Using my teammates' vision of a Dandelion, this imagery designed by me was used as a blueprint across various collaterals for the event such as posters, emailers and decorations.
