An ongoing quarterly event hosted in conjunction with two departments, the event’s objective is to create a platform for projects that were brought to a standstill due to various challenges/road blocks faced by their project owners. The event encourages "Sustain, Spread, Seed" culture, by helping to push the project to completion through participant input and to sustain practices. 

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The branding was created through my teammates inspiration of using a "dandelion", after various failed attempts. After I came out with the logo graphic, the dandelion was used across various collaterols like posters, emailers and event decoration. The text was made simple, to keep things corporate and readable and the colours were chosen in this manner to keep a gentle feeling.